Strategic Planning

Strategic planning logo
This course will study the role of strategic planning and management in an organisation and how internal and external environmental factors can influence the planning process. The course will also consider strategies to aid the organisation to achieve competitive advantage.
Strategic plans shape the long-term purpose and direction of businesses. These plans are agreed by the board in response to an evaluating of the internal and external business environment. The changing business environment often results in strategic plans then involves radical change as when a software house elects to develop electric vehicles.
You will learn about the importance of strategic planning in businesses and how and why businesses develop their strategic plan.


Understand a range of strategic planning models Develop communication plans to support strategic planning
Understand a range of data collection methods Develop knowledge of the implementation of strategies to the operational plan


End of section activities, you can discuss your work with a coach privately or in the community End of the section, multiple choice questions

Further Learning:

If you have not already developed on the Leadership and Management course, we would recommend this alongside Strategic Marketing

Course Information

Estimated Time: Micro 2hrs | 221 online learners enrolled

Difficulty: Beginner


Course Instructor

Robert Mitton Robert Mitton Author

Digital marketing student

3 replies added

  1. Josh Morgan 04/02/2018 Reply

    Really enjoyed the course, it has made me realise what I could now be doing in my current workplace

  2. Josh Morgan 29/09/2018 Reply

    I have enjoyed this course, I found this interesting to look at after I studied the leadership unit and something which I have been happy to develop and work with alongside the CPD which my company have asking me to do !

  3. Lon101 14/11/2018 Reply

    I really enjoyed this I liked how you linked this well to the other courses which I am working on at the moment like marketing… it is helping me to build up some strong now skills! amazing! thanks!

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