This course will study the role of strategic planning and management in an organisation and how internal and external environmental factors can influence the planning process. The course will also consider strategies to aid the organisation to achieve competitive advantage.
Strategic plans shape the long-term purpose and direction of businesses. These plans are agreed by the board in response to an evaluating of the internal and external business environment. The changing business environment often results in strategic plans then involves radical change as when a software house elects to develop electric vehicles.
You will learn about the importance of strategic planning in businesses and how and why businesses develop their strategic plan.
Understand a range of strategic planning models Develop communication plans to support strategic planning
Understand a range of data collection methods Develop knowledge of the implementation of strategies to the operational plan
End of section activities, you can discuss your work with a coach privately or in the community End of the section, multiple choice questions
If you have not already developed on the Leadership and Management course, we would recommend this alongside Strategic Marketing