Products that are effectively marketed bring benefits to businesses leading them to be seen as market leaders or technological innovators. These benefits bring growth and profits. You will gain an understanding of how marketing strategies are developed and aligned with other functional activities to contribute to a business’s success. Learners will learn how to identify and evaluate markets for products and services and how to use suitable marketing techniques to promote products and services. In managing strategic marketing activities, you will consider marketing and pricing techniques and a communication strategy that can also monitor the success of a specified product or service in its market.
Testing of knowledge:
There are multiple choice questions throughout the course