Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Within this course, we are going to look at various different points in which you can brand a business or person to attract them and develop customer advocacy.
Objectives of the course:
Understand the purpose of branding and why an organisation of person will create a brand
Develop knowledge of the various points in which a brand and reach its target audience
Understand the importance of Intellectual Property when developing your brand.